The development trend of canned food
2024-01-03
1. Consumer demand trends
With the maturity of the offspring of family planning, the acceleration of urbanization, the acceleration of population mobility, the division of multi-person families in traditional families, and the increasing number of family forms such as singles, couples, and families of three, the purchase of food is no longer the patent of housewives. In this way, the family of five and the family of lovers have developed from a certain small amount in the pursuit of food.
2, the concept of consumption has changed
In the past, the requirement for food was to have something to eat, and to deal with the food that appeared on the market, a lot of simple processing was carried out on the food. With the change of consumption concept, people's requirements for food have become the pursuit of taste, quality, nutrition and brand. Food has also become diversified. Various processed foods continue to appear, which has brought impact to consumers. At this time, the concept of canned products is relatively old and outdated, which is different from the demand for new ones.
3. Strengthen brand influence
The growth of consumers, the card shopping era to a new node of clothing, mobile phones and other fields, the influence of the brand is more prominent, more and more purchase behavior depends on the brand decision, the acceleration of the pace of life, the rich variety of goods, the pursuit of a brand complex, consumption directly in the supermarket commodity bridge familiar with or like the brand. The domestic canned fruit market, including the relatively large sales of Huangdao, oranges and other markets, has not yet formed a brand that can make consumers happy.
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