What are the preferred fruit canned flavors in different regions domestically?

I. North China Region (Beijing, Tianjin, Hebei, Shandong, etc.)
Preferred Flavors: Yellow Peach, Hawthorn, Pear
Yellow Peach: North China is a major production area for yellow peaches (such as Linyi, Shandong and Qinhuangdao, Hebei). There are abundant local fresh fruit resources. Yellow peach canned fruit is a classic known for its "full fruit flesh and balanced sweetness and sourness," often used as a traditional gift.
Hawthorn: North China has a dry winter, and the hawthorn canned fruit's ability to aid digestion and whet the appetite fits dietary needs. Hawthorn canned fruit from Chengde, Hebei and Qingzhou, Shandong has over 60% market share in the local market.
Pear: The advantages of origins such as Zhao Zhou Snow Pear in Hebei and Laiyang Pear in Shandong have led to high acceptance of pear canned fruit, especially suitable for stewing with rock sugar, becoming a high-quality choice for autumn and winter tonics.
Consumption Scenarios: Family gatherings, holiday gifts, winter warm drinks (consumed after heating).
II. Northeast China Region (Liaoning, Jilin, Heilongjiang)
Preferred Flavors: Yellow Peach, Assorted, Hawthorn
Yellow Peach: Influenced by northern dietary culture, yellow peach canned fruit is a "fruit canned fruit reserve" for Northeast families, especially as an important choice for supplementing vitamins during the winter when fresh fruit is scarce. Supermarket shelf occupancy in Shenyang and Changchun reaches 40%.
Assorted: Assorted canned fruit with a variety of fruits (including yellow peach, pineapple, coconut, etc.) satisfies the Northeast people's pursuit of "rich taste" and often appears in scenes such as New Year's Eve dinner and barbecue gatherings.
Hawthorn: People in Northeast China love sweet and sour flavors. Hawthorn canned fruit can be eaten directly or used as a cooking ingredient, forming a unique food culture.
Consumption Characteristics: Preference for large-capacity family packs (1250g and above), emphasis on value for money, winter sales account for 60% of the annual sales.
III. East China Region (Shanghai, Jiangsu, Zhejiang, Anhui, etc.)
Preferred Flavors: Yellow Peach, Orange, Snow Pear with Silver Ear Fungus
Yellow Peach: In cities such as Shanghai and Hangzhou, yellow peach canned fruit has become a popular choice for white-collar afternoon tea and fitness meal replacements due to its "low sugar and healthy" and "portable and delicate" (248g small package) characteristics, with high penetration rate in import supermarkets and convenience stores.
Orange: Zhejiang Quzhou and Fujian mandarin orange producing areas drive orange canned fruit consumption. Its refreshing and appetizing characteristics meet the light dietary preferences of East China, with prominent summer sales.
Snow Pear with Silver Ear Fungus: The Yangtze River Delta region emphasizes health preservation. This category, due to its "moisturizing and beautifying" function, is popular in office buildings and health centers, becoming a high-quality tonic choice for female consumers.
Consumption Trends: Pursuit of "0 added sucrose" and "functional ingredients" (such as collagen and dietary fiber). 网红吸管杯、花瓶款包装更易引发社交传播.
IV. South China Region (Guangdong, Guangxi, Fujian, Hainan)
Preferred Flavors: Lychee, Pineapple, Orange, Coconut
Lychee/Pineapple: Guangdong Maoming and Hainan lychee producing areas. Fresh lychees are not easy to preserve, and canned fruit has become the main way to "enjoy out-of-season freshness." Lychee canned fruit with full fruit flesh has a repurchase rate of 35% in the local market.
Orange/Coconut: The regional characteristics of Fujian mandarin oranges and Hainan coconuts have led to the popularity of orange and coconut assorted canned fruit, especially loved by young people, often used as ingredients in dessert shops.
Yellow Peach: Influenced by northern culture, the sales of yellow peach canned fruit in Guangdong supermarkets have increased by 20% in recent years, but there is a preference for the sweeter "1-point sweet" improved version.
Consumption Scenarios: Dim sum pairings, desserts, summer heat relief (consumed after refrigeration).
V. Southwest China Region (Sichuan, Chongqing, Yunnan, Guizhou)
Preferred Flavors: Orange, Yellow Peach, Loquat
Orange: Sichuan Pujiang and Chongqing Fengjie have large orange yields. Canned oranges, due to their "sweet and sour and appetizing" characteristics, meet the spicy food needs of the Southwest region and are often used as a dessert to relieve spiciness. The sales rate in hot pot restaurants reaches 40%.
Loquat: Loquat canned fruit from Yunnan Mengzi and Sichuan Longquan has regional characteristics and focuses on the "lung-moisturizing" function, becoming a household staple in the humid spring.
Yellow Peach: Influenced by the influx of people from Sichuan and Chongqing, the sales of yellow peach canned fruit have increased year by year. There is a preference for a "crisper fruit flesh" texture, suitable for immediate consumption or making ice powder ingredients.
Consumption Characteristics: Emphasis on "small and portable" (below 400g), preference for sweet and sour flavors, and the combination of spicy snacks and orange canned fruit forms a "local eating method".
VI. Northwest China Region (Shaanxi, Gansu, Xinjiang, Ningxia)
Preferred Flavors: Pear, Apple, Yellow Peach
Pear/Apple: The advantages of origins such as Shaanxi Danshan pear and Gansu Huaniu apple mean that canned fruit has become a mainstream choice for Northwest families due to its "durability and easy transportation," especially in remote areas, with over 70% market coverage.
Yellow Peach: Influenced by North China's diet, yellow peach canned fruit is popular in cities such as Xi'an, with a preference for traditional sweet flavors, often used as a "Northern characteristic" gift for friends and relatives.
Consumption Scenarios: Long-distance travel supplies, winter fresh fruit substitutes, regional specialty gifts.
VII. Central China Region (Hubei, Hunan, Henan)
Preferred Flavors: Yellow Peach, Orange, Assorted
Yellow Peach: Yellow peach planting bases in Zhoukou, Henan and Yanling, Hubei drive local consumption. Canned fruit uses "freshness" as its core selling point, and sales can increase by 50% during supermarket promotions.
Orange: Hunan Shimen mandarin orange canned fruit, due to its affordable price and refreshing taste, has become a mainstream product in rural markets, accounting for 60% of household purchases.
Assorted Fruits: Consumers in cities such as Wuhan and Changsha prefer assorted fruit canned goods, which are used to make salads and desserts, satisfying diverse taste needs.
Consumption Characteristics: High price sensitivity, preference for 510g-950g specifications, and focus on "fruit content" labeling.
Driving Factors Behind Regional Preferences
Local Produce: Local fresh fruit resources such as northern yellow peaches and southern lychees directly influence the choice of canned goods.
Climate Adaptation: Arid regions prefer pears and pear and lily soup (for soothing the throat), while humid and hot regions prefer oranges and coconut jelly (to reduce richness).
Food Culture: Spicy food regions pair with sweet and sour canned goods to reduce spiciness, and regions with a strong health-conscious culture prefer functional product types.
Channel Penetration: E-commerce platforms have promoted the popularity of national product types (such as yellow peach canned goods), while regional products (such as lychees in South China and loquats in Southwest China) maintain their advantages through local supermarkets.